Douglas x Cherry PaoPao

Charm Bar & Holiday Pop-Ups

À propos de la collaboration

For the opening of Douglas’ new store in Westland Shopping Brussels, we built a large-scale in-store activation around personalization. We prepared over 500 keychains made just for the campaign and set up a dedicated Charm Bar, where anyone spending over €60 could customize their own keychain and hang it from the newest Douglas lip oil.

For our second round together we joined Douglas’ holiday pop-ups at Utrecht Centraal and Rotterdam Centraal, reimagining our signature charms for the festive season as part of their ‘pick a gift’ experience.

The activations boosted foot traffic and sales, and grew into an ongoing partnership we’re carrying into 2026.

Crédits

Charm bar by Forma by Julia.

Back to collabs

Travaillons ensemble

Pièces sur mesure, ateliers pop-up, événements privés, lancements exclusifs. Nous étions dans des festivals, des grands magasins, des lobbys d'hôtel et tout ce qu'il y a entre les deux. Si le brief est intéressant, nous trouvons le moyen.

Envie de collaborer ?

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