Charm Bar & Holiday Pop-Ups

For the opening of Douglas’ new store in Westland Shopping Brussels, we built a large-scale in-store activation around personalization. We prepared over 500 keychains made just for the campaign and set up a dedicated Charm Bar, where anyone spending over €60 could customize their own keychain and hang it from the newest Douglas lip oil.

For our second round together we joined Douglas’ holiday pop-ups at Utrecht Centraal and Rotterdam Centraal, reimagining our signature charms for the festive season as part of their ‘pick a gift’ experience.

The activations boosted foot traffic and sales, and grew into an ongoing partnership we’re carrying into 2026.

Charm bar by Forma by Julia.