Your logo, a signature symbol or a campaign idea, translated into an exclusive charm. We design and produce the details, then style them into a finished bracelet, keychain, bag charm or phone chain.
CHERRY PAOPAO FOR BRANDS
YOUR BRAND.
MADE PERSONAL.
Custom charms, brand activations
& exclusive collections.
Creative direction by Paola. Bespoke design and production, from a custom logo charm to a complete brand experience.
GOOD COMPANY. BEAUTIFUL COLLABORATIONS.
A familiar name, a personal story. Select a logo to explore.
01 / WHAT WE CREATE
BUILT AROUND
YOUR WORLD.
A launch, a gathering, a product with a story to tell. We shape the format, the materials and the experience around what makes your brand yours.
A creative moment at the heart of your event. Guests choose their details, our team guides the experience, and each person leaves with a piece they helped make. From private workshops to busy brand activations.
A thoughtful piece made for your product, community or place. We select colours, charms and materials to create gifting and collections that feel personal, considered and unmistakably connected to your brand.
THE DETAIL THAT MAKES IT YOURS
YOUR IDENTITY.
IN EVERY DETAIL.
A shape, an ingredient, a place or a symbol. We design and produce custom charms, then bring everything together with Paola's eye for colour, balance and storytelling.
Imagine your custom charm
A LOGO OR AN IDEA
We start with the meaning behind your brand, product or campaign.
A DESIGN OF YOUR OWN
We shape the charm, materials, colours and details around that story.
A PIECE THAT BELONGS
Produced, styled and assembled into the accessory or collection you imagine.
THE CHERRY PAOPAO TOUCH
A CREATIVE VISION.
MADE YOURS.
Behind every project is Paola, our founder, stylist and designer.
She brings your brand's story into the details: the colour of a bead, the balance of a chain, a charm designed just for you. Her creative direction connects the whole piece, so it feels like your world and carries our signature.
We can create and produce a custom charm from your logo or a new design, then build the accessory or experience around it.
Bring your idea to Paola02 / THE COLLABORATION ARCHIVE
OUR
COLLABORATIONS.
From a custom charm to a full brand experience.
Find the story closest to your next idea.
16 collaborations to explore
2024 — 2026A DIFFERENT STARTING POINT?
Try another brand, format or year.
Every project is different.
Yours starts with a conversation.
03 / HOW WE WORK
FROM YOUR FIRST IDEA
TO THE FINAL DETAIL.
YOUR BRIEF
Tell us about your brand, your occasion and the people you want to reach.
PAOLA'S DIRECTION
We shape the concept, colours, materials and custom details around your story.
DESIGN & PRODUCTION
We develop the pieces, refine the selection and prepare everything for your project.
BRING IT TO LIFE
A ready-to-gift collection or a live experience, delivered in the format we create together.
04 / LET'S CREATE TOGETHER
TELL US WHAT
YOU HAVE
IN MIND.
A fully formed brief or the beginning of an idea. Share a few details and let's work out what your brand could become in our hands.
Based in Brussels.
Creating wherever your project takes us.
A FEW PRACTICAL QUESTIONS
BEFORE WE
MAKE A START.
Can you create a charm from our logo?
Yes. We can design and produce a custom logo charm or develop a new symbol around your campaign, then style it into a complete piece. We discuss the design, materials, quantities and timeline with your brief.
Do you also host the experience?
Yes. Our team can host Charm Bars and workshops, guide guests and assemble their chosen pieces. We can also create a collection or gifting order without a live event.
Can the pieces match our brand's colours and style?
That is the starting point. Paola's creative direction brings together the colours, materials, charms and presentation so the result belongs to your brand's world.
What if our idea isn't fully defined yet?
Tell us about the occasion, the people you want to reach and the feeling you want to create. We can help develop the concept and choose a format that fits.
What quantities and lead times should we plan for?
These depend on the format, the materials and whether we are developing a new custom charm. Share your estimated quantity and target date so we can work out what is possible for your project.